Beautiful Basics

Did you know that on average, a t-shirt is worn 22 times a year?!

We believe in investing in quality, eco-friendly basics. They will form the foundation of your wardrobe, and given you're bound to buy many over your lifetime, will also form a large portion of the enviromental impact of your wardrobe.

All of the basics in this collection have been made by people who have been treated with respect and paid higher-than-minimum wages, from eco-friendly fabrics that are durable and high quality.